About Us

From product concept to market-ready personal care solutions.

XinHuaXi is a personal care and daily chemical solutions provider supported by the manufacturing ecosystem of Hongda Industrial Park in Foshan, China. Bringing together more than 40 cosmetics, personal care, daily chemical, fine chemical and supporting enterprises, the park gives us access to a highly integrated supply chain for product development, packaging, production coordination and export support.

Strong OEM & ODM Capabilities

We help brands, distributors and importers develop products that fit their market, positioning and target price. Our flexible cooperation models include ready-to-brand products, private labeling, OEM production and deeper ODM development.

  • Product development: formulation selection, concept development, fragrance and texture adjustment, and sample coordination.
  • Flexible customization: packaging, labeling, gift sets, product combinations and market-specific specifications.
  • Integrated supply chain: coordinated access to formulation, filling, packaging and supporting production resources within the industrial park ecosystem.
  • Quality and compliance support: production follow-up, documentation coordination and export-oriented project management.
  • Broad category coverage: shampoo, body wash, conditioner, toothpaste, oral care, facial care, masks and other everyday personal care products.

Our Signature Product Directions

Egg Membrane Peptide Care

Egg membrane peptide is one of XinHuaXi’s distinctive ingredient-led development directions. We explore its application in oral care and skincare concepts, combining modern formulation techniques with practical daily-care formats. Our egg membrane peptide range includes toothpaste and facial mask concepts designed for brands seeking a differentiated ingredient story and a premium product identity.

Mugwort Herbal Care

Inspired by the long-standing use of mugwort in Chinese herbal traditions, our mugwort-based development direction brings botanical storytelling into modern personal care. We work with mugwort extract and mugwort essential-oil concepts across shampoo, body wash, conditioner and cleansing products, with a focus on gentle cleansing, comfortable daily use and a calm, nature-led sensory experience.

Built for Long-Term Partnerships

We understand that successful private-label development requires more than manufacturing capacity. It requires clear communication, reliable coordination and the ability to turn a commercial idea into a product suited to its target market. From early samples to packaging and production, the XinHuaXi team works closely with each partner to create practical, scalable solutions.

Whether you are launching your first personal care product, expanding an existing range or developing an exclusive concept for your market, we are ready to support your next step.

XinHuaXi — Your one-stop partner for private label, OEM and ODM personal care development.